"Newsworthy" piece with a profile of Kristen Millar, executive director of the M

Kerry Elson

Source

Mainebiz

Date

8-21-2006

Pages

3

Abstract

"Newsworthy" piece with a profile of Kristen Millar, executive director of the Maine Lobster Promotion Council, with a focus on the Certified Maine Lobster campaign. Two years in the making, the project aims to differentiate Maine lobster from those caught or processed out-of-state by affixing every local lobster with a plastic tag and two rubber claw-bands that read "Certified Maine Lobster." Millar says the campaign will allow the council to market the Maine label, rather than just the general concept of lobster, adding that Maine lobster is one of the strongest brands in the seafood industry. The two-year market research project cost $75,000, funded with a grant form the Maine Technology Institute.

Subjects

Lobster fisheries

Full text is not available here. Please contact the Library for a copy of the article.

Share

COinS