"Newsworthy" piece with a profile of Kristen Millar, executive director of the M
"Newsworthy" piece with a profile of Kristen Millar, executive director of the Maine Lobster Promotion Council, with a focus on the Certified Maine Lobster campaign. Two years in the making, the project aims to differentiate Maine lobster from those caught or processed out-of-state by affixing every local lobster with a plastic tag and two rubber claw-bands that read "Certified Maine Lobster." Millar says the campaign will allow the council to market the Maine label, rather than just the general concept of lobster, adding that Maine lobster is one of the strongest brands in the seafood industry. The two-year market research project cost $75,000, funded with a grant form the Maine Technology Institute.
Elson, Kerry, ""Newsworthy" piece with a profile of Kristen Millar, executive director of the M" (2006). Maine News Index – MaineBiz. 3777.