"Focus: Marketing" piece on the power of the gay and lesbian demographic, noting

Brendan Hughes

Source

Mainebiz

Date

10-16-2006

Pages

38-40

Abstract

"Focus: Marketing" piece on the power of the gay and lesbian demographic, noting that the 15 million U.S. consumers in the demographic have $610 billion in annual buying power. Maine's potential share of that market is significant, with Portland in the top ten cities nationally for concentration of gay and lesbian domestic partners. Frank Isganitis and P.J. Walter, owners of the LimeRock Inn in Rockland, co-launched the Gay Inns of New England website as a way to market to gay and lesbian vacationers. Deborah Rutter, a realtor specializing in gay and lesbian customers for Coldwell Banker's residential brokerage in Portland, also channels most of her gay-friendly marketing through the Internet.

Subjects

Population, Demography, Homosexuals

Full text is not available here. Please contact the Library for a copy of the article.

Share

COinS