"Focus: Augusta-Waterville" piece on Readfield-based Saunders Manufacturing, wit

Whit Richardson

Source

Mainebiz

Date

1-14-2008

Pages

22-24

Abstract

"Focus: Augusta-Waterville" piece on Readfield-based Saunders Manufacturing, with a focus on how the company has survived competition from Chinese manufacturers. Saunders has been making aluminum form holders and clipboards since 1947, and also sells protective cases for MP3 players, iPods and laptops through its subsidiary RhinoSkin. Company owner John Rosmarin says the company has survived by its ability to reduce costs, as well as through innovation and creative marketing. To try to change the distribution model in Saunders' favor, Rosmarin in April founded MFGdirect.com, a website manufacturers of consumer products like Saunders can use to sell their products directly to the customers. Rosmarin notes that U.S. manufacturers are going to be able to better compete with Chinese manufacturers because their costs are rising. Rosmarin adds that Maine is the "least friendly business state you want to go to." With a related article on Saunders' move to use recycled aluminum for its form holders and portable desktops.

Subjects

Saunders Manufacturing Inc Readfield

Full text is not available here. Please contact the Library for a copy of the article.

Share

COinS