What's in a Name?

Lori Valigra

Source

Mainebiz

Date

11-25-2013

Pages

1, 20-23.

Abstract

An edited transcript of an interview with Jim Keenan, a trademark specialist at the law firm of Bernstein Shur. Protecting a company’s trademark has taken on added importance in the Internet age. Keenan talks about the distinctions between “brand” and “trademark” and discusses how he got into the specialty. With a sidebar in which Keenan provides an overview of how to protect your trademark globally.

Subjects

Keenan, Jim, Trademarks, Law & legislation

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