What's in a Name?
An edited transcript of an interview with Jim Keenan, a trademark specialist at the law firm of Bernstein Shur. Protecting a company’s trademark has taken on added importance in the Internet age. Keenan talks about the distinctions between “brand” and “trademark” and discusses how he got into the specialty. With a sidebar in which Keenan provides an overview of how to protect your trademark globally.
Keenan, Jim, Trademarks, Law & legislation
Valigra, Lori, "What's in a Name?" (2013). Maine News Index – MaineBiz. 5908.