Title
"This Just In" piece announcing "Switch," a new weekly publication by a branch o
Date
3-2-2007
Pages
4
Abstract
"This Just In" piece announcing "Switch," a new weekly publication by a branch of the Portland Press Herald that will target 27- to 37-year olds in southern Maine. The paper will be what the industry describes as a "faux alt," a youth-oriented weekly that aims to deliver younger readers to advertisers. The Press Herald tried unsuccessfully in the 1990s to distribute "Go" magazine as a stand-alone publication before making it an entertainment insert in the regular newspaper. The "Community Leader," a three-year-old effort by a division of the Press Herald, published its final edition last week.
Subjects
Newspapers, Portland Press Herald/Maine Sunday Telegram
Recommended Citation
Inglis, Jeff, ""This Just In" piece announcing "Switch," a new weekly publication by a branch o" (2007). Maine News Index – Portland Phoenix. 2986.
https://digitalcommons.portlandlibrary.com/news_phoenix/2986
Source
Portland Phoenix