Title

"This Just In" piece announcing "Switch," a new weekly publication by a branch o

Authors

Jeff Inglis

Source

Portland Phoenix

Date

3-2-2007

Pages

4

Abstract

"This Just In" piece announcing "Switch," a new weekly publication by a branch of the Portland Press Herald that will target 27- to 37-year olds in southern Maine. The paper will be what the industry describes as a "faux alt," a youth-oriented weekly that aims to deliver younger readers to advertisers. The Press Herald tried unsuccessfully in the 1990s to distribute "Go" magazine as a stand-alone publication before making it an entertainment insert in the regular newspaper. The "Community Leader," a three-year-old effort by a division of the Press Herald, published its final edition last week.

Subjects

Newspapers, Portland Press Herald/Maine Sunday Telegram

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