Gov McKernan yesterday launched the "Total Quality Maine" campaign, a nearly $1

Authors

Source

Portland Press Herald

Date

1-25-1994

Pages

1C

Abstract

Gov McKernan yesterday launched the "Total Quality Maine" campaign, a nearly $1 million initiative to promote the state among potential new employers and advertise the goods produced here -- The campaign, which employs advertising and direct mail appeals, plays heavily on the total quality management approach to reinventing state government

Subjects

Advertising, Total quality management, McKernan, John R Jr

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