Bob Ray, owner of Northern Sky Toyz of Freeport and Portland, is one Mainer who

Authors

Source

Portland Press Herald

Date

7-5-1994

Pages

1C, 7C

Abstract

Bob Ray, owner of Northern Sky Toyz of Freeport and Portland, is one Mainer who practices creative, or guerrilla, marketing. Ray hires people to fly kites that advertise his stores. Small business owners who can't afford traditional advertising will advertise on a computer bulletin board, hire a sandwich board person or post circulars to get their message out to the masses. Details.

Subjects

Advertising

Recommended Citation

"Bob Ray, owner of Northern Sky Toyz of Freeport and Portland, is one Mainer who" (1994). Maine News Index – Portland Press Herald. 13781.
https://digitalcommons.portlandlibrary.com/news_pph/13781